From The Pan Pacific Singapore’s Positioning Strategy to a Marketing Campaign
PURPOSE
Bringing to life the positioning of the Pan Pacific Hotel Singapore as a destination for a multitude of celebrations since the hotel first opened its doors in 1986. From intimate occasions big and small to life milestones, the campaign will inspire the audience to appreciate special moments in life and what truly matter are the memories made.
Pan Pacific Singapore is a convergence for urban living,
distinctively enriched with heartfelt celebrations and the panache of Singapore.
A Lifetime of Celebrations programme has been launched to elevate the guest experience, supported by a curated marketing campaign driving the hotel revenue through strategic business avenues including rooms, restaurants, bars, unique leisure facilities and retails. Leverage on word-of-mouth through guests’ fond memories and stories shared over generations.
HOW
Identify target audience and motivations to craft attractive propositions
Define a result-driven strategy encapsulating a series of impact occasions for celebrations, promotions driving potential revenue as well as rich and engaging communication assets.
Bring the campaign to life with brand signature products and service to drive the guest experience
Create a series of engaging key visuals and compelling stories that present genuine and meaningful moments, provoking emotional connections with the audience and conveying the brand’s message - Sincerity.
A range of creative assets that are designed for social media, print publications and online displays.
A selection of programmes for different occasions to drive call-to-action and revenue
SHOWCASE WORK
A Lifetime of Celebrations campaign features four key moments including Love, Family, Friends and Business Achievement which represent various meaningful moments in life for memorable celebrations.
A Celebration of Love
credit Pan Pacific Hotel Singapore
A Celebration of Kinship
credit: Pan Pacific Hotel Singapore
A Celebration of Friendship
credit: Pan Pacific Hotel Singapore
Celebration of Achievement
credit: Pan Pacific Hotel Singapore
To learn more about the concept definition of the Lifetime of Celebrations campaign as well as communication plan for the launch, please get in touch.
GET IN TOUCH →
Note: the intellectual property and trademark of the hotel brands mentioned on this page belong to Pan Pacific Singapore. They are used as examples of work by Sirinate during her time with Pan Pacific Singapore.
